The Scope Of Strategic Management
J. Constable has defined the area addressed by strategic management as "the management processes and decisions which determine the long-term structure and activities of the organization". This definition incorporates five key themes:
* Management process. Management process as relate to how strategies are created and changed.
* Management decisions. The decisions must relate clearly to a solution of perceived problems (how to avoid a threat; how to capitalize on an opportunity).
* Time scales. The strategic time horizon is long. However, it for company in real trouble can be very short.
* Structure of the organization. An organization is managed by people within a structure. The decisions which result from the way that managers work together within the structure can result in strategic change.
* Activities of the organization. This is a potentially limitless area of study and we normally shall centre upon all activities which affect the organization.
These all five themes are fundamental to a study of the strategic management field and are discussed further in this chapter and other part of this thesis.
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