Approaches To Corporate Strategic Planning
The strategic planning is not a single concept, procedure or tool. In this section I briefly compare and contrast six approaches to corporate strategic planning.
The Harvard Policy Model
The Harvard policy model was developed as part of the business policy course taught at the Harvard Business School since the 1920s (Christensen et al. 1983 and earlier versions). The main purpose of the Harvard model is to help a firm develop the best fit between itself and its environment, that is, to develop the best strategy for the firm . According to Andrews (1980), strategy is "a pattern of purposes and policies defining the company and its business." If the appropriate strategy is identified and implemented, the organization will be more effective. Central to this model is attention to the internal strengths and weaknesses of the company and the values of senior management, to the external threats and opportunities, and to the social obligations of the firm. The systematic assessment of strengths, weaknesses, opportunities, and threats - or SWOT analysis - is the primary strength of the Harvard model.
Therefore, this model appears to be best applied at the level of the strategic business unit (Rue and Holland 1986). The main weaknesses of the Harvard model is that it does not offer specific advice on how to develop strategies, except to note that effective strategies will build on strengths, take advantage of opportunities, and overcome or minimize weaknesses and threats.
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