Strategic Planning As A Framework For Innovation

The systems can become ends in themselves and drive out creativity, innovation, and new product and market development, without which most business die (Schon 1971). Therefore, an important need for organizations is to design systems that promote creativity and prevent centralization and bureaucracy from stifling the wellsprings of business growth and change (Taylor 1984).

The framework-for-innovation approach to corporate strategic planning relies on many of the elements of the approaches discussed above, such as SWOT analysis and portfolio methods. However, this approach differs from earlier ones in that it emphasizes (1) innovation as a strategy, (2) specific management practices to support strategy (e.g., project teams; venture groups; diversification; new product; and a variety of organizational development techniques), (3) development of a vision of success that provides the decentralized and entrepreneurial parts of the organization with a common set of superordinate goals toward which to work, and (4) nurture of an entrepreneurial company culture (Pinchot 1985).

The strength of the approach is that it allows for innovation and entrepreneurship while maintaining central control.

The weaknesses of the approach are that typically are made as a part of the innovation process and that there is a certain loss of accountability in very decentralized systems (Peters and Waterman 1982).


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Planning And Strategic Planning: An Overview
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