Strategic Management: Formulation and Implementation

Interpersonal Roles

 Three of the managers's roles involve basic interpersonal relationships:  

 * The figurehead role. Every manager must perform some duties of a ceremonial nature (e.g., the president greets the touring dignitaries, the sales manager  takes an important customer to lunch). These  activities are important to the smooth functioning of an organization.

 * The leader role. This role involves leadership  directly (e.g., the manager is responsible for  hiring an training his own staff). The leader role encompasses relationships with subordinates,  including motivation, communication, and influence.

 * The liaison role, in which the manager makes  contacts inside and outside the organization with a wide range of people: subordinates, clients,  business associates, government, trade  organization officials, and so on.

Informational Roles

 The processing of information is a key part of the manager's job. Three roles describe the informational aspects of managerial work:

 * The monitor role. This role involves seeking  current information from many sources. For example, the manager perpetually scans his environment for information, interrogates liaison contacts and subordinates and receives unsolicited information.

 * The disseminator role In their disseminator role, managers pass information to other, both inside and outside the organization.

 * The spokesperson role. In their spokesman role, managers send some of their information to people outside the organization about company policies, needs, actions, or plans.